UK DAF Dealer Ford & Slater has been recognised with the important Electric Dealer Award at the DAF International Dealer Meeting in Faro (Portugal), highlighting the company’s excellence in electric vehicle sales and support. The award recognises Ford & Slater’s commitment and exceptional service in supporting customers as they make the crucial transition to EV operations.
There was more success for UK DAF Dealers with MOTUS Commercials picking up the Growth Award, Adams Morey’s Southampton dealership and Lothian DAF winning Gold Awards, while Premium Awards were presented to Ford & Slater, Adams Morey and Chassis Cab.
Romanian DAF dealer TH Trucks has been named ‘International DAF Dealer of the Year 2025’ in recognition of its excellent performance and customer experience in every field. Harald Seidel, President of DAF Trucks, stated: “TH Trucks has consistently shown an outstanding dedication to excellence in every area, making it a well-deserving recipient of the 2025 award.”
Every year, DAF recognises its top-performing dealers. The honours are awarded to those who demonstrate superior customer satisfaction, exceptional business performance, and outstanding (after)sales achievements. The dealer that excels in all these areas is awarded the prestigious title of ‘International Dealer of the Year’.

Excellent customer satisfaction
With its headquarters in Gilău, TH Trucks operates eleven DAF dealer locations and TRP stores across Romania. “The award winner is a true example of a highly reliable partner for its customers”, stated Harald Seidel at the Dealer Award ceremony. “The company continuously invests in staff training and service capacity, is dedicated to continuous business growth and shows a strong ambition for enhancing the customer experience.”
Bart Bosmans, member of the DAF Board of Management and responsible for Marketing & Sales added: “TH Trucks distinguishes itself by giving a deeper meaning to customer satisfaction. Its team provides excellent sales and service advice and delivers the highest quality in the workshops, also thanks to long opening hours. The high market share and impressive success of TH Trucks is the result of their very proactive approach and of always putting the customer first.”