Green initiatives are increasing in importance as the planet heats up and carbon zero deadlines approach. Commercial vehicle manufacturers have a huge part to play in the improvement of our environments. It is true to say that Iveco has been a leader in alternative fuel vehicles for some while now with their natural gas and electric trucks and vans. Now, the company is going a step further, pledging to plant a tree sapling for every new Iveco sold, backdating this initiative to January 2022.
Every type of Iveco commercial vehicle qualifies as part of the environment-boosting scheme. From the Daily to the Iveco S-Way, all will contribute to what will be a vast program in collaboration with The Future Forest Company. Every new diesel, CNG/BioCNG and LNG/BioLNG vehicle adds to a legacy of environmental benefits granted by a tree’s natural living processes. Even the new zero-emissions Iveco eDaily will add to its carbon-saving mission by also qualifying.
The Future Forest Company plans to remove 1 million tonnes of carbon from the atmosphere by 2030. Its extensive UK tree-planting program not only aims to improve air quality but also be a further environmental benefit by creating new habitats for wildlife to thrive. These new forests will greatly help restore essential biodiversity and protect endangered species.
Tom Newell, UK General Manager at The Future Forest Company said: “We’re thrilled to be partnering with Iveco. By choosing to plant trees with The Future Forest Company, Iveco is having a real impact towards increasing UK forest cover, improving biodiversity, and reversing the climate crisis.”
Iveco continues its own decarbonisation journey with the introduction of an electric model – the eDaily – that’s also capable of towing up to 3.5 tonnes. The Daily, Eurocargo and Iveco S-Way Natural Gas variants are able to run on biomethane, a fuel that results in an up to 95% reduction in CO2 versus a diesel equivalent.
Lisa Fuller who heads Brand Marketing and Communications commented, “Iveco is very proud to be part of this initiative that enhances our work towards a sustainable future. Our electric and biomethane-compatible vehicles dramatically cut emissions, while every new tree planted will help tackle carbon existing in the atmosphere.”
