The 2024 model year Iveco S-Way has won the iF DESIGN AWARD 2024 in the competitive Product Design Automobiles/Vehicles category.
About the iF Awards
iF International Forum Design GmbH was founded in Germany in 1953, making it the world’s oldest independent design organisation. Hosting one of the largest and most important design competitions in the world, its awards are aimed at rewarding excellence in design and innovation.
An independent jury of 132 international design experts named the Iveco S-Way the winner after competing with over 11,000 entries from 72 countries, each hoping to receive this seal of quality.
Why the S-Way?
The reprofiled exterior design and the brand-new interior dashboard are the focal points of the Iveco S-Way project, designed and developed following Iveco’s strong focus on the driver experience. The exterior grille, an instantly recognisable feature of this flagship truck, is formed from multiple elements that allow for a wide variety of customisation options. Alongside the new Iveco logo – available in chrome or gunmetal matt – the grille itself can be ordered in eight different styles and colour options including glossy finishes, metallic elements, or even body-coloured choices.
The all-new customisable dashboard was born of a user experience research study and is divided into three segments, differentiated by materials and colours. A hi-tech and professional driving zone maximises the pleasure of driving, a welcoming and fluidly designed passenger space wraps around occupants for an enveloping lounge- like effect, while additional central storage boosts practicality.
Significant interior upgrades include impressive “car-like” ergonomics with the introduction of an improved seating position, a smaller, more vertical steering wheel, and much wider steering wheel adjustment.
The new S-Way not only boasts an eye-catching design, but also new advanced features such as the new xCursor 13 engine, improved aerodynamics, GPS predictive driving, and even greater comfort levels. The new features and services have been developed to improve business productivity and make the driver’s life on board more comfortable, safe, and connected.
Marco Armigliato, Head of Industrial Design, Iveco Group, commented: “We are very proud that the new Iveco S-Way has been awarded the iF DESIGN AWARD. We feel that this truck is the most impressive Iveco S-Way in the model’s history, fusing strong aesthetics with impressive ergonomics. With even more customisation options available than ever before, customers can inject their own personality to this highly capable vehicle.”
